10:30 to 10:40 – Welcome and Opening Remarks
Founder, Women Who Tech & Rad Campaign
10:45 to 11:10 – KEYNOTE: Breaking the Mirror-tocracy
The lack of diversity, or non-defaults, in the business of making technology is a problem in both the startup world and the established tech industry generally. Mirror-tocracy is the phenomenon where people like to work with and fund people who look like them, usually white straight men. This usually leads to the exclusion of any non-defaults. The fix isn’t just a “slap a solution onto a symptom” like speaker trainings, or companies hiring more non-defaults, or ensuring that more speakers at conferences are women, or lean in/lean out, or STEM training for every non-default out there, or…any other tactical salve that might appear at first to save us from the culture of work we have in our society. The underlying problem is complex, but an integral part of the solution is just starting the conversation about emotional intelligence (EI). There are very different modes for getting all genders up to speed in EI, and how we effectively talk about this going forward. If we don’t focus on emotional intelligence, we don’t solve the overall problem. This is because the salves listed above, and many more, don’t make us aware of the unconscious beliefs we all carry, that keep those who are different out. It is becoming aware of these beliefs and deciding we can do better, and different, that will then allow these tactical solutions to take effect.
11:15 to 12:10 – Disrupting the Startup Brogrammer Culture
Launching a startup is one of the toughest jobs you will ever love. But do women face more roadblocks than your average male startup founder? Join us for this thought-provoking panel on how women launching startups can disrupt the startup “brogrammer culture” and issues such as:
– Lack of funding networks
– Imposter syndrome
– Sexism and/or harassment
– Being labeled as too bitchy or too meek
This is especially important for women who are NOT known or funded. Often, women end up backing down and cannot afford to keep on running their startup. Let’s talk about real world strategies for overcoming these issues and pushing ahead.
Lynne d Johnson
Former Senior Editor at Fast Company, and Content + Community Engagement Consultant
Director of Web & Interactive Media at the Women’s Media Center
Co-founder and CMO of Predictable.ly
Co-founder of Vaya Consulting
Founder of Women Who Tech
12:30 – 1:30 – Finding Your WHY: Startup Vision Workshop
Defining your ‘WHY’ is what separates successful, innovative startups from the status quo. This hour long virtual workshop takes this theory and combines it with the psychology of creativity, giving participants the opportunity to create a foundation for their startup or social enterprise by discovering their personal and professional ‘manifesto’. By using exercises based in neuroscience that are designed to tap into your brain’s natural potential, you will gain a deeper understanding of your core values and the skills to authentically communicate your startup’s mission to investors, partners, and clients/customers. You will also learn how most of us have been trained to approach our goals and future in a limited way and that by engaging ‘right brain’ thinking, there is a natural expansion of effectiveness, problem-solving skills, and the ability to overcome challenges in all aspects of your life.
Author of The Right Brain Entrepreneur
12:30 to 1:30 – Pitfalls to Avoid When Launching Your Startup
When it comes to your startup or social enterprise, even seemingly harmless oversights could cost you a lot of time and money in the long run. Find out the biggest mistakes founders should avoid when launching startups. Learn how to deal with growth issues, a place where many startups fail. This panel will provide you with firsthand insight about roadblocks to steer clear of so that nothing will slow you down or get you off track.
COO, Free Press
Wendy Tan White
CoFounder, Moon Fruit
Program Manager, Mozilla
2:00 to 3:00 – How I Launched My Startup and Got Acquired
What does it take to transition a startup from an idea to a scalable business? How do you find the right CoFounders? How long do you bootstrap for? How can you pivot quickly when things are failing? Sit down with the founders of BlogHer to hear intimate details about their startup journey from launch to acquisition. This panel will reveal tips and strategies to fulfill your startup dreams.
Elisa Camahort Page
Jory Des Jardins
CoFounder, Hack the Hood
2:00 to 3:00 – How to Rock Your Pitch
You’ve got one shot to market yourself to an investor and one deck to make a first impression. This panel will discuss best practices for developing an engaging pitch and deck. The panelists will also highlight major pitfalls to avoid. By the end of this session, you’ll have everything you need to know to rock your next pitch.
Chief Marketing Officer, Patch of Land
Principal, SoftTech VC
General Counsel, Patch of Land
3:30 to 4:30 – Funding Your Startup
Your startup needs money to thrive and survive. This panel will help you navigate the different types of funding sources ranging from the traditional to non-bank funding sources to crowdfunding for entrepreneurs. Funding isn’t a one size fits all endeavor. Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs and investors who have successfully launched and/or invested in startups and have lots of wisdom and advice to share.
Partner, Fortis Partners
General Counsel, Formerly of Paypal and Reddit
CEO, The RealReal
Founding CoHead, Indiegogo Life
Managing Partner, Made by Many