Founder, Women Who Tech & Rad Campaign
The lack of diversity, or non-defaults, in the business of making technology is a problem in both the startup world and the established tech industry generally. Mirror-tocracy is the phenomenon where people like to work with and fund people who look like them, usually white straight men. This usually leads to the exclusion of any non-defaults. The fix isn’t just a “slap a solution onto a symptom” like speaker trainings, or companies hiring more non-defaults, or ensuring that more speakers at conferences are women, or lean in/lean out, or STEM training for every non-default out there, or…any other tactical salve that might appear at first to save us from the culture of work we have in our society. The underlying problem is complex, but an integral part of the solution is just starting the conversation about emotional intelligence (EI). There are very different modes for getting all genders up to speed in EI, and how we effectively talk about this going forward. If we don’t focus on emotional intelligence, we don’t solve the overall problem. This is because the salves listed above, and many more, don’t make us aware of the unconscious beliefs we all carry, that keep those who are different out. It is becoming aware of these beliefs and deciding we can do better, and different, that will then allow these tactical solutions to take effect.
Launching a startup is one of the toughest jobs you will ever love. But do women face more roadblocks than your average male startup founder? Join us for this thought-provoking panel on how women launching startups can disrupt the startup “brogrammer culture” and issues such as:
– Lack of funding networks
– Imposter syndrome
– Sexism and/or harassment
– Being labeled as too bitchy or too meek
This is especially important for women who are NOT known or funded. Often, women end up backing down and cannot afford to keep on running their startup. Let’s talk about real world strategies for overcoming these issues and pushing ahead.
Lynne d Johnson
Former Senior Editor at Fast Company, and Content + Community Engagement Consultant
Director of Web & Interactive Media at the Women’s Media Center
Co-founder and CMO of Predictable.ly
Co-founder of Vaya Consulting
Founder of Women Who Tech
Defining your ‘WHY’ is what separates successful, innovative startups from the status quo. This hour long virtual workshop takes this theory and combines it with the psychology of creativity, giving participants the opportunity to create a foundation for their startup or social enterprise by discovering their personal and professional ‘manifesto’. By using exercises based in neuroscience that are designed to tap into your brain’s natural potential, you will gain a deeper understanding of your core values and the skills to authentically communicate your startup’s mission to investors, partners, and clients/customers. You will also learn how most of us have been trained to approach our goals and future in a limited way and that by engaging ‘right brain’ thinking, there is a natural expansion of effectiveness, problem-solving skills, and the ability to overcome challenges in all aspects of your life.
Author of The Right Brain Entrepreneur
When it comes to your startup or social enterprise, even seemingly harmless oversights could cost you a lot of time and money in the long run. Find out the biggest mistakes founders should avoid when launching startups. Learn how to deal with growth issues, a place where many startups fail. This panel will provide you with firsthand insight about roadblocks to steer clear of so that nothing will slow you down or get you off track.
COO, Free Press
Wendy Tan White
CoFounder, Moon Fruit
Program Manager, Mozilla
What does it take to transition a startup from an idea to a scalable business? How do you find the right CoFounders? How long do you bootstrap for? How can you pivot quickly when things are failing? Sit down with the founders of BlogHer to hear intimate details about their startup journey from launch to acquisition. This panel will reveal tips and strategies to fulfill your startup dreams.
Elisa Camahort Page
Jory Des Jardins
CoFounder, Hack the Hood
You’ve got one shot to market yourself to an investor and one deck to make a first impression. This panel will discuss best practices for developing an engaging pitch and deck. The panelists will also highlight major pitfalls to avoid. By the end of this session, you’ll have everything you need to know to rock your next pitch.
Chief Marketing Officer, Patch of Land
Principal, SoftTech VC
General Counsel, Patch of Land
Your startup needs money to thrive and survive. This panel will help you navigate the different types of funding sources ranging from the traditional to non-bank funding sources to crowdfunding for entrepreneurs. Funding isn’t a one size fits all endeavor. Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs and investors who have successfully launched and/or invested in startups and have lots of wisdom and advice to share.
Partner, Fortis Partners
General Counsel, Formerly of Paypal and Reddit
CEO, The RealReal
Founding CoHead, Indiegogo Life
Managing Partner, Made by Many
Agile development and failing fast in startups often go hand in hand. You need to be able to prototype a product feature as quickly as possible, in order to test it, and generate community feedback, so that you can quickly tweak it and adapt. Join us for this rawk star panel filled with some of the best experts about agile development and why failing fast can foster more innovation and better products.
Co-founder of Buyosphere
Founders Labs and Women 2.0
Co-founder, Tech Cocktail
A frank discussion with Cathy Brooks and Di-Ann Eisne of Waze.com about how to face challenges in your startup.
The Everything Project
This panel is an invigorating global discussion about women in tech around the world ranging from Africa, the Middle East, and South India’s fast emerging digital landscape and what types of contributions they are making. We explore the challenges and benefits for professional tech women and the inspiring stories of women who are leading the way for girls empowerment and women’s economic sustainability with technology.
Author and Trainer
Ph.D Founder and Executive Director, Akili Dada
Director Women’s Leadership Program, IIE and TechWomen Program
Are you a social change maker or NPtechie? Then this panel is for you. We explore what it takes to build a powerful movement online filled with passionate people and matched with the right technology and tools to connect and engage our activists and donors across multiple online channels.
Claire Diaz Ortiz
Social Innovation, Twitter
Co-Founder, Salsa Labs
Global Director of Digital Innovation, Greenpeace International
Amy Sample Ward
Director of Membership, NTEN
Do you have an awesome startup idea? Great, how do you plan to fund it? Should you go the angel investor route? Or is the lean startup route a better option? Do you have a sound business plan to show funders? Do these questions sound familiar? Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs and investors who have successfully launched and/or invested in startups and have lots of wisdom and advice to share.
Open Source technology is revolutionizing software development. Join us for this riveting panel featuring Jane Wells of Automattic, Liz Henry of BlogHer, Sarah Novotny, of OSCON, and Arthur Richards of Wikimedia Foundation who discuss how open source is literally changing the world today.
Program Chair, OSCON
Jane Wells, Master of Suggestion
BlogHer, Web Developer
Wikimedia Foundation, Software Engineer
This thought-provoking panel will dive into mindsets and tactical steps to be a leader. Bringing diverse leadership experience to the table, our speakers discuss strategic and emotional decisions that help harness their power in actionable ways. How can women improve their skills as owners and drivers of businesses, both within a larger workplace and within their own business? What kind of emotional intelligence, mindset and conviction does it take to be as powerful and clear as you can be in your life—and apply that to whatever you do? Find out more about some of the critical skills and mindsets that support success, how to nurture those in your own spirit, and how to make them a part of your ongoing life. This is a not to be missed conversation if you want to grow your leadership skills, and take action to achieve your professional ambitions.
Co-Founder Oakland Local
Lynne Johnson, Director of Strategy and Engagement
Whispr Group, Inc.
Elisa Camahort Page Co-Founder
Jill Foster, Founder
Live Your Talk
There’s an old saying, if you want to keep something a secret, don’t share it on Internet. And Mark Zuckerberg of Facebook said there is no privacy on the internet, in response to critics about Facebook’s controversial privacy issues. Join us for this lively discussion as we debate radical transparency, your digital rights, and online privacy.
Center for Technology, Media & Society
Founder, She’s Geeky
Senior Vice President, Accellion
When we create technology, we often create it for the masses. Yet, many tech teams aren’t diverse which squashes innovation and diverse perspectives. Join Shireen Mitchell of Digital Sistas, Adria Richards, Cathryn Posey, founder of Tech By Superwomen, and Kriselle Laran of Bullfrog Media who discuss why diversifying tech teams makes stronger products as well as strategies to recruit diverse techies.
Developer Evangelist, SendGrid
Founder, Digital Sista
Tech By Superwoman
Whether it’s through social media or public speech onstage, the chance for women in tech and social media to impact and influence is huge …. as long as we speak up. Women Who Tech opened it’s 3rd year with this lightening talk on the power of making our voices heard. Allyson Kapin, Women Who Tech founder and Partner at Rad Campaign and Jill Foster of Live Your Talk principal talk shop on public engagement skill online and off, the conference pitch, and women in technology leading their public, distinct voices.
Women Who Tech and Rad Campaign
Live Your Talk
When we create technology, we often create it for the masses. Yet, many tech teams aren’t diverse which squashes innovation and diverse perspectives. It also leads to poor usability issues such as HP’s recent fiasco where its facial recognition software did not recognize people with darker complexions. #Fail. Shireen Mitchell of Digital Sistas and Liza Sabater of Culture Kitchen discuss why diversifying tech teams makes stronger products as well as strategies to recruit diverse techies.
Author and Technologist
How do you deal with negative comments, verbal sniper’s and the inevitable trolls?As women entrepreneurs and techies, are we held to a different standard in responding online? Are we’re afraid of being labeled a bitch? Connie Reece, Founder Every Dot Connects and Co-Founder of Social Media Club International has seen it all and discusses the best tactics to take on these snark attacks so we will no longer fear “but what if they say something negative?”
Every Dot Connects
Want to build a powerful movement online? You need two key ingredients – people and tools to connect and engage with them. From “texting” to location based apps like FourSquare this panel gives you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online.
Amy Sample Ward
M+R Strategic Services
Have a good start-up idea but don’t have a clue on what steps you need to take to launch it and be successful? What makes a sound business plan? Should you go out for VC money or apply for a small business loan? How do you choose the right business partners? What happens if you fail? Do these questions sound familiar? Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs who have successfully launched their own startups and have lots of wisdom and advice to share.
Do you know what kind of an impact social media is having on your brand, mission, or bottom line? How do you put a monetary value on branding? This panel discusses realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks.
Blogger and Zoetica
What’s the latest best practices (including usability do’s and don’ts,) of web usability from websites to applications and web 2.0 technologies? Some of the best usability experts discuss strategies for building the ultimate user experience. The panel also discusses the ROI of good usability practices and some of the key challenges and the implications for designers, developers, users, and marketers.
Amy Jo Kim
In A Rant About Women, Clay Shirky provoked a big debate in the blogosphere. Do enough women have what it takes to behave like arrogant self-aggrandizing jerks to get ahead? This panel examines how people in a position of power judge and promote others. How do we deal with filters and responses to the self promoting culture that appears to discern a gender imbalance in hiring, funding, and speaking? Is it a gender problem or is it a filter problem? We also tackle how we can refocus to include more than those just very good at self promotion.
Dabble.com and Technologist
Lynne D. Johnson
Advertising Research Foundation
Women Who Tech and Rad Campaign
Have you really taken into account your IT Department’s impact on the environment? Green IT has moved beyond efforts to discourage employees from not printing emails. This panel discusses creating a green IT strategy, gives a green software and hardware overview, talks about virtualization, and covers sustainable design and printing.
Community IT Innovators
TechSoup Global’s GreenTech Initiative
Green IT Consortium
If open source is so “open”, how come 95% of the open source community is dominated by men? This panel explores getting women involved in creating successful Open Source communities, the foundations of openness, and Open Standards.
This panel explores how tapping your own personal Alpha Bitch can be a good thing.
Social Media Hour
Elisa Camahort Page
This panel explored getting women involved in creating successful Open Source communities, the foundations of openness, and Open Standards.
Amy De Groff
Howard County Library
Women in tech and social media experts identified strategies for breaking through the digital ceiling. The panel discussed topics such as getting heard by upper management, how to effectively advocate for your work and expertise as well as how to break through the barriers of being too young or too old in the tech sector.
Lynne D. Johnson
Co-Author of Groundswell and Founder of Altimeter
Every Dot Connects and Social Media Club
Rad Campaign and Women Who Tech
When the economy struggles, the Public Relations and Marketing budget is often the first to be cut. How can organizations create or maintain a healthy marketing campaign on an already squeezed budget? Tune in to hear from a panel of experts from all facets of the industry – a seasoned PR veteran, a fresh social media expert and a previous technology industry analyst. Looking at the angle from all sides, the panel will provide a comprehensive approach to this timely topic. From “back to basics” strategies to embracing the power of social media, the panel shares insight and practical tips on how to stand out in a struggling economy.
M+R Strategic Services
This panel continues the discussion from Fem 2.0, and She’s Geeky regarding how to build support, direct advocacy and raise awareness on women’s issues, women’s rights and women in government. Focusing in on strategies and tactics for online collaborative projects, the panel addresses some of the pressing issues of getting key women in technology and stakeholders working together.
From Google Earth to Wiki’s and Twitter this panel gives you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign.
Google Earth Outreach
Amy Sample Ward
This panel discusses useful topics such as how to differentiate yourself by using Web 2.0 tools strategically. Specifically we discuss 7 career reinvention actions you must take now. Sniffing out the projects that play to your strengths (and move your career forward). Career migration and cutover–what to bring along and what to leave behind. Succession planning as part of your reinvention strategy–when does it make sense?
Big Picture Productions
Career By Choice
Risktaking for Success, LLC
Do you have a fantastic idea for a start-up but just don’t understand what it really takes to launch it and be successful? How do you fund it? How do you choose the right business partners? Check out this soup to nuts panel featuring an all-star lineup of women who have successfully launched their own startups and have lots of wisdom and advice to share.
This panel looks at problems that are arising along gender, class and race lines within the new paradigms of Web 2.0, 3.0 and beyond. When we remove explicit structure from the organizing and tech equation, inherent structure arises– illustrating through technology just how far we have to go for social equality. But we don’t want to just kvetch about the problems: this panel will present and brainstorm solutions together.
techPresident and Personal Democracy Forum
This panel discusses what nonprofits and campaigns are doing with video online to create social change. The advent of web 2.0 tools, video and photo enabled phones, and the ubiquity of YouTube has changed our landscape. How are these tools, along with storytelling, being harnessed for good — to create a more just and equitable world. Furthermore we explore how can individual female activists leverage the power of video to deliver a strong message about issues we care about (equal pay, health care, choice, education, etc). Statistics show that the uploader base on YouTube skews heavily male so how can women reverse this trend and make sure our faces our seen and our voices are heard?
Yvette Matisse Bustos Hawkes
Free Range Graphics
Learn about insanely useful websites that give you the tools you need to track who is funding lawmakers, how they are voting, what earmarks they are sponsoring, and much, much more. This panel also discussed how Obama is moving government into the 21st century from a tech perspective – what does this mean for us and how we communicate with government officials. How do we make government more efficient and responsive?
Taxpayers for Common Sense
Center for Responsive Politics
How much are all your friends, followers and fans worth? How can an organization tell if your social media campaign is meeting your goals? How do you put a monetary value on branding? This panel discusses realistic metrics and benchmarks any organization can use in their next online campaign.
Experts identify strategies for getting heard and how to effectively advocate for your technology program as well as how to break through
the barriers relating to budgets, resources and lack of vision by upper management.
This panel explored what it takes to act local and achieve big results running local campaigns by synchronizing your offline and online tools and strategies.
Color of Change
NYC Department of Transportation
Do you take credit for all of the fabulous work you do? Do you feel that you are forging ahead in your career or are you being overshadowed
by your male colleagues? This panel explored personal branding and provided tips and strategies to help enhance your careers and visibility.
Career By Choice
Lynne D. Johnson
The latest tricks and tools in online campaign organizing and recruitment and making them go viral.
M&R Strategic Services
Networking, schmetworking…why is it that women are statistically more ‘social’ than men, but have statistically less powerful business networks than men? This panel explored how the women who have entered boys clubs and built powerful Social Capital have done it and gave ideas to women on how to build their networks.
Moveon.org and MomsRising
Are you burning out your list with action alerts and fundraising appeals? This session is for you. Our all-star panel identify strategies to rejuvenate your online constituents and ramp up your online advocacy and fundraising.
This panel explored how to get women more involved in developing technology and contributing to Open Source and Open Standards. What are the current barriers? What can we do to break these barriers?
Real-live outreach programs from our attendees. A panel of experts offered constructive improvements…to creatives, calls to action and blogger targeting since they have been on both sides of the marketing/blogger equation…and can feel your pain, even as they hoped to help you not get blown up by the bloggers. This session was a special preview of the BlogHer Business Conference and is sponsored by BlogHer.
Consumerpop Marketing Consulting
How can we use mobile technology to fight for social justice issues and raise money for organizations?
Institute for Politics, Democracy and the Internet
Twitter! Facebook! Ning! Panelists shared their opinions on the latest trends in Web 2.0 and how organizations can effectively use them to build community as well as as how to measure the real ROI’s.
Social Media Club and Frozen Pea Fund
Women Who Tech and Rad Campaign
What is the mindset it takes to be a leader? How can women improve their skills as owners and drivers of businesses, both within a larger workplace and within their own business? What kind of emotional intelligence, mindset and conviction does it take to be as powerful and clear as you can be in your life—and apply that to whatever you do?
This talk with Susan Mernit, who’s created content, developed product and run businesses—and non-profit endeavors—in a wide variety of settings, from companies as large as AOL to her own small startup—drew on her 15+ years of experience working in tech and media, and on conversations with dozens of entrepreneurial women. Susan is the co-founder People’s Software Company and former AOL., Netscape and Yahoo executive.
Find out more about some of the critical skills and mindsets that support success, how to nurture those in your own spirit, and how to make them a part of your ongoing life. This is a don’t miss conversation if you’re looking to connect the dots and better integrate your own professional ambitions and your inner life.