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Women Startup Challenge
2015 NYC

Grand Prize: SoftSpot
November 9, 2015 at Microsoft in New York City, NY
SOFTSPOT by MOONLAB won the Women Startup Challenge grand prize. Softspot is one of the first plug+play sensor systems for clothing.

On November 9, 2015, 10 of the best women-led startups in the Northeast pitched and showcased their innovative and disruptive ventures at Microsoft in Times Square to a panel of investors including Joanne Wilson, Susan Lyne – President and Managing Director, BBG Ventures, Kathryn Finney – Founder and Managing Director of digitalundivided, and Victoria Song – VC at Flybridge.

Grand Prize:

Softspot by Moonlab

Pitching Founder: Dr. Sabine Seymour

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SoftSpot and Siren

The top prize of $25,000 went to SOFTSPOT by MOONLAB, the one of the first seamless sensor systems for clothing that monitors your heart rate and other vitals.
 

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Kat Alexander of SIREN

Second Place:

SIREN

Pitching Founder: Kat Alexander

SIREN is the first wearable alarm to blend seamlessly with a modern woman's lifestyle.

Prizes

$25,000
grand prize
Office Space
Second Place

Women Startup Challenge 2015 NYC Finalists

Seema Gohil Headshot
Closet Collective
Seema Gohil
Stefanie Lemcke Headshot
GoKid
Stefanie Lemcke
Jingjing Tian Headshot
HeyU
Jingjing Tian
Bethany Edwards Headshot
LIA Diagnostics
Bethany Edwards
Dr Sanna Gaspard Headshot
Rubitection
Sanna Gaspard
Kat Alexander Headshot
SIREN
Kat Alexander
Sabine Seymour Headshot
SoftSpot
Sabine Seymour
Jade Huang Headshot
StyleSage
Jade Huang
Elise (Runde Voss) Tresley Headshot
UpScored
Elise Runde Voss
Aileen Gemma Smith Headshot
Vizalytics
Aileen Gemma Smith

Meet the Jury

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Susan Lyne
Susan Lyne
President and Managing Partner, BBG Ventures