Speakers

Leslie Bradshaw, Partner of Made by Many
Moderator: Funding Your Startup

Leslie Bradshaw is the NY managing partner of Made by Many, an innovation company specializing in creating digital products that result in stronger customer relationships and new revenue streams.

Named one of the “Most Creative People in Business” by Fast Company and one of Inc’s 30 under 30, Bradshaw has been helping build and scale businesses since co-founding her first at age 24. To this end, Bradshaw spent six years building and running a data visualization agency that was twice-named to the Inc. 500 list for revenues generated under her tenure while also being hailed as the “Small Agency of the Year” by AdAge in the southeast region in 2012. She also helped fundraise for, launch, and run a Knight Foundation-backed text-to-video software company in 2013.

A fellow at the US Chamber of Commerce’s Foundation and contributor to Quartz and Forbes, Bradshaw is passionate about using science to get to the bottom of big and small questions alike.

Follow me on Twitter at @LeslieBradshaw

Elisa Camahort Page, CoFounder of BlogHer and Senior Vice President, Community Content & Events, SheKnows Media
How I Launched My Startup and Got Acquired

Elisa Camahort Page is Senior Vice President, Community Content & Events at SheKnows Media. She is one
of the three co-founders of BlogHer, Inc., along with Lisa Stone and Jory Des Jardins, where she served
as COO. At SheKnows Media, Elisa leads BlogHer’s social presence and community content and learning initiatives, including the conferences business. Elisa has been honored as an NCWIT Hero, an AlwaysOn Power Player, and as one of the AWM’s Sixty@60. Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and SXSW V2V, and the Board of Advisors for the Our Hen House animal rights non-profit..

Follow me on Twitter at @ElisaC

AdaPia d’Errico, Chief Marketing Officer of Patch of Land
How to Rock Your Pitch

AdaPia is an entrepreneur, investor, and strategic business advisor.

AdaPia worked in banking, insurance and hedge funds in the early part of her career, before transitioning into brand development and strategic marketing in the new media, arts and entertainment industries.

She has co-founded two businesses with women partners, coached entrepreneurs and startups, taught and mentored business students, and is a regular member of groups and organizations that encourage women in business and matching women led businesses with investors.

AdaPia’s business philosophy guides her to provide the highest possible value to clients and partners, and to develop longstanding mutually beneficial relationships. At Patch of Land, she merges her background in finance and investing with integrated marketing and brand building, in order to position the company at the forefront of real estate crowdfunding.

Follow me on Twitter at @adapia

Breanna DiGiammarino, Co-Head of Indiegogo Life
Funding Your Startup

Bre02Breanna DiGiammarino is the founding Co-Head of Indiegogo Life, the easy way to raise funds for yourself or someone you love. Whether it’s for college tuition, veterinary bills, adoption costs or medical care, Indiegogo Life is here to help through all of life’s challenges and celebrations. Bre co-led the development and launch of Indiegogo Life in December, obtaining coverage in 40+ publications upon launch including Entrepreneur Magazine and growing the site to include influential fundraisers such as blogger Humans of New York’s fundraiser to send kids in Brooklyn to Harvard with more than 50,000 donors and $1,400,000 raised.

Prior to Indiegogo Life, Bre was the Head of Causes at Indiegogo, where she led the company’s work in all areas of social impact, particularly focusing on nonprofits, social enterprise and personal cause. Before Indiegogo, Breanna was the Senior Associate at the Draper Richards Kaplan Foundation, a social venture fund and an Associate Consultant at The Bridgespan Group, the non-profit arm of Bain & Company.

Breanna holds a Master of Public Administration in Nonprofit Management from the NYU Wagner School of Public Service and graduated with a Bachelor of Arts in Biology and Government from the University of Virginia. You can find her online @IndiegogoLife or via Life@Indiegogo.com.

Follow me on Twitter at @gogobre

Rebecca Eisenberg, Founder & Principal, Private Client Legal Services
Funding Your Startup

Rebecca Eisenberg has served as an executive, entrepreneur and attorney in the technology industry for more than two decades.

Currently, Ms. Eisenberg owns and operates a boutique law firm, Private Client Legal Services (PCLS), focusing on angel investment and other private company stock transactions.  Her clients include some of the most successful technology company founders and Internet entrepreneurs, as well as the new ventures and investment funds they create.

Prior to PCLS, Ms. Eisenberg served as General Counsel or senior counsel of numerous notable technology companies, including Vouch Financial, Trulia, Flip Video/Pure Digital Technologies, AdBrite and reddit.   She was the founding GCs of Vouch, reddit, Trulia and AdBrite.  At reddit, Ms. Eisenberg led successful spin-off of “The Front Page of the Internet” from its prior parent company, Conde Nast.   At Trulia, she put in place the legal systems in order to prepare the company for its successful IPO.   At Flip Video, she handled the $650 merger with Cisco Systems.  At AdBrite, she handled Venture Capital investments totaling $23 million of preferred stock.

Known as one of the few women considered to be part of the “PayPal Mafia,” Ms. Eisenberg joined the online payments company in 2001 and assisted with its IPO, secondary offering, and consequent merger with eBay Inc. for $1.2 billion.  Staying with the merged entity, Ms. Eisenberg then led and managed the commercial legal function at PayPal, growing her team to 15 professionals, and helping to grow PayPal’s enterprise revenues from the ground up to $1 billion annually.

Ms. Eisenberg also served as a technology columnist and journalist, who contributed to numerous publications in the mid-to-late 1990’s.  Her bi-weekly column in the Sunday San Francisco Chronicle, Net Skink, reached 2 million readers and ran for four years.  Her weekly column in CBS MarketWatch, NoveauGeek, as well as other articles published in Wired, Upside, Fast Company, Red Herring and Ms. Magazine, earned her the award of “Top 25 Women on the Web” in 1999.

Ms. Eisenberg holds a BA (Phi Beta Kappa, with distinction and honors) in Decision Sciences from Stanford University, and a JD (cum laude) from Harvard Law School, where she served as an editor of the Harvard Law Review.

Ms. Eisenberg can be reached at 415-235-8078 or rebecca@privateclientlegal.com .  Her LinkedIn Profile is here:  www.linkedin.com/in/eisenberg

Mary Hodder, Founder of Dabble.com
Keynote: Breaking the Mirror-tocracy

Mary Hodder, M.S, is Chief Product and Co-Founder of Village, Founder of Dabble, a Board Member at Customer Commons, Co-Founder of Open Notice, Chair of the User Experience Committee at IDESG — the working group for NIST / Department of Commerce, Advisor on SU Advisory Board at Singularity University, and Founder at Dabble.

In addition, you know you’re in for a treat when Mary is cooking. Her culinary skills were early product development as a kid, testing constantly on friends and neighbors, a precursor to her tech product chops. From her early experience learning usability and product launching at Adobe, to running a couple of her own startups, to helping influence data privacy and use policies, Mary’s maker mindset is now focused on Village, a new social service envisioned as a simple way to intimately and authentically connect to each other, something sorely lacking in today’s edited and curated social medial landscape.

Follow me on Twitter at @MaryHodder

Lynne d Johnson, Former Senior Editor at Fast Company, and Content + Community Engagement Consultant

Disrupting the B.S. Women Face in the Startup World

lynneA veteran journalist turned digital and social media strategist who led cross-functional teams to develop creative content and community experiences for popular media brands like Vibe, Spin, and Fast Company, as well as for a host of B2B and B2C brands.

Currently working as a Content + Community Engagement Consultant developing brand marketing strategies and campaigns, with a focus on insights, strategy, planning, and execution to help brands reach their business goals by better engagement with their target audience through the power of storytelling.

Also still a journalist covering popular culture, as well as various aspects of emerging media and technology, such as the augmented reality and wearable technology markets, for various media outlets. See View Lynne’s website for updates for updates.

Formerly served as a Director of Digital + Social Media Strategy in the Brand Strategy and Marketing Practice at Waggener Edstrom providing strategy and guidance internally and to clients to build digital and social programs, as well as successfully pitching new business.

Follow me on Twitter at @lynneluvah

Allyson Kapin, Founder of Women Who Tech & CoFounder of Rad Campaign
Welcome & Opening Remarks
Disrupting the B.S. Women Face in the Startup World

Allyson has been named one of the Most Influential Women in Tech by Fast Company, one of the top Tech Titans by the Washingtonian, and one of the Top 30 Women Entrepreneurs to Follow on Twitter by Forbes for her leadership role in technology and social media.

She is the co-founder of Rad Campaign, a web agency that works with nonprofits to fight the world’s toughest problems, ranging from climate change to health care reform. She is also a philanthropic adviser to Craig Newmark, the founder of craigslist and craigconnects. In 2012, Allyson wrote the nonprofit best-selling book, Social Change Anytime Everywhere, with Amy Sample Ward.

In 2007, Allyson founded Women Who Tech: A Telesummit for Women in Technology featuring Arianna Huffington of HuffingtonPost.com and Joan Blades of Moveon.org. She sits on the Advisory Board of the Anita Borg Institute and the Planning Committee for NTEN’s Nonprofit Technology Conference. Allyson blogged for Fast Company, focusing on trends in technology and Web 2.0 and currently serves as the Blogger-In-Chief for Care2’s nonprofit communications blog, Frogloop.

Follow me on Twitter at @WomenWhoTech

Shelly Kramer, Founder of V3im.com
Pitfalls to Avoid When Launching Your Startup

Shelly is the Founder and CEO of V3 Integrated Marketing headquartered in Kansas City, MO, and does business with clients all over the world.

A 20+ year marketing veteran, integrated marketing strategist, brand builder, information junkie, digital content creator, mobile marketing expert, corporate communicator and trainer, and lover of all things related the web in general. To the veritable astonishment of many mathematics professors, she’s partial to stats, numbers, analyses and measurement of all kinds.

In fact, she’s prone to say on a regular basis that “if you’re not measuring, you’re not marketing.” It never ceases to amaze her how few people actually track and measure the success of the things they do from a marketing standpoint. At V3, they know what works and what doesn’t. Marketing today is a lot like Moneyball – and data and analyses drive marketing decisions and strategies – for themselves and for their clients.

Shelly said that she’s heard that she’s an engaging speaker. She’s also a pretty good listener. Most importantly, someone who can always be counted on to tell it like it is and to consistently deliver great results.

Follow me on Twitter at @ShellyKramer

Elizabeth Kraus, co-founder, MergeLane Accelerator for women-led startups
How to Rock Your Pitch

Elizabeth Kraus is the co-founder of MergeLane, an accelerator for women-led startups. Kraus started her career as an intern for a fast growing startup and has been founding, consulting for and investing in startups ever since. She is an active angel investor, startup mentor and advisor, and has been very involved in the state and national effort to improve the entrepreneurial ecosystem and mobilize angel investors. Prior to founding MergeLane, Kraus founded and grew the Impact Angel Group to 50 active angel investors before negotiating a successful merger with Investors’ Circle, the largest and most active impact angel investing organization in the U.S.

Follow me on Twitter at @angel4impact

Sarah Kunst, Venture Partner at Future Perfect Ventures
Funding Your Startup

Sarah Kunst is a entrepreneur, investor, advisor and philanthropist. She is from rural Michigan and attended Michigan State University. She has worked at Apple, Red Bull, Chanel, Mohr Davidow Ventures and a number of media and consumer startups. She is currently a partner at Fortis. Her philanthropic interests include Help Us Adopt, Code2040, USA State Department’s Tech Women program, Technovation Challenge and being on the boards of Venture for America and the New York City Department of Education Finance and Business Commission. She also mentors and advises racially, geographically and gender diverse startups through NewMe, Digital Undivided, Mergelane, The Startup Factory, Boost.vc and Techstar’s Patriot Bootcamp.

Kunst is on the 2015 Forbes Magazine 30 under 30 list and has been recognized for her work in Business Insider as a 30 under 30 and Top African-American in Tech and Marie Claire Magazine named her a Young Gun to watch. She also writes for The Daily Beast and Entrepreneur.com and speaks on venture funding and startups frequently, including at the Rev. Jesse Jackson’s Rainbow Push Wall Street conference. Sarah is a passionate leader who is focused on global inclusiveness and helping traditionally underrepresented people find success.

Follow me on Twitter at @sarahkunst

Kimberly Longey, COO of Free Press
Pitfalls to Avoid When Launching Your Startup

Kimberly is the Chief Operating Officer at Free Press, and oversees organizational development, strategic planning, staffing and financial management activities. She is also a key member of their fundraising team. Kimberly has more than 25 years’ experience building, growing, and reinventing nonprofit organizations.

Before joining Free Press, Kimberly served as deputy director of the Proteus Fund and executive director of the Hilltown Community Development Corp. She has held numerous elected and appointed government and civic positions in Massachusetts. Kimberly recently served as president of the board of the Solidago Foundation and as president of the Old Creamery Co-op. She remains an active supporter of both organizations. She holds a master’s degree in community economic development from the University of Southern New Hampshire.  When not at work, Kimberly can be found taking her two Irish setters on long walks in the woods, conjuring up elaborate menus for her next dinner party or planning her next trip to Italy.

Susan Mernit, CoFounder of Hack the Hood
Moderator: How I Launched My Startup and Got Acquired

Susan Mernit is an innovator and media entrepreneur working to help local communities build civic engagement, improve economic development and give voice to people of color and those in underserved communities through amplifying the power of local media and discussion on the web. Mernit is the founder of Oakland Local, a news & community hub for Oakland, recognized as one of the most interesting and unique local sites in the country because of its civic engagement model and its training academy and programs.

Mernit sometimes works as a consultant, trainer, and coach, and is interested in projects focused on community media, bridging the digital divide, new revenue models for media, media entrepreneurship and product strategy. She was the consulting web strategist for The Center for Investigative Reporting’s California Watch project and is currently a circuit rider for the Knight Foundation Community Information Challenge.

A former VP at AOL and Netscape, and a former Yahoo Senior Director, Mernit was the consulting program manager for The Knight News Challenge in 2008-09, as well as a consultant to organizations including Salon.com & TechSoup Global. Mernit spent summer 2008 at TechStars, incubating a company that died; that experience has super-fueled her energy. She has been a contributing editor at BlogHer, a blogger, and was is a co-founder of Hack the Hood, a project that provides Oakland youth with tech training and exposure to tech careers while also helping local businesses become more visible online.

A popular trainer and speaker, Mernit works often with The Knight Digital Media Center at USC’s Annenberg School and does trainings and webinars with  The Poynter Institute. She was the Keynote program chair for the October 2009 Online News Association conference in San Francisco and is an experienced facilitator and presenter.

Follow me on Twitter at @susanmernit

Shireen Mitchell, Director of Web & Interactive Media at the Women’s Media Center
Disrupting the B.S. Women Face in the Startup World

Shireen is an award winning Internet pioneer who was born and raised in the projects of New York City, playing video games before they could be played on televisions and designing BBS boards and gopher sites prior to the Web going world wide.

As an early adopter and one of the first women web designers in the early 90′s she formed the first women of color web management firm in 1997 (MHG). She’s been involved with tech and networks for over 30 years and in that time she has been a startup founder, executive manager, speaker and strategist.

She currently works with nonprofits, government agencies and several companies. In some of her more interesting roles she was the web goddess (the original creator of the term) for Politically Black.com, a site that was sold to Netivation (NTVN) a large media company as one of the web transactions in the late 1990′s that later went public. NTVN’s Votenet division was later sold to Politico.com. As a gamer she created TechnoDemic, a multimedia competition to help youth learn technology and programming terms. You can find Shireen online in various places as both Shireen Mitchell and Digitalsista.

Follow me on Twitter at @digitalsista

Stephanie Palmeri, Principal of SoftTech VC
How to Rock Your Pitch

palmeriStephanie Palmeri is a Principal with SoftTech VC, where she invests in next-generation commerce & marketplaces, mobile services & infrastructure, SaaS, consumer health, and EdTech startups – including Poshmark, True & Co, Clever, Handshake, Grovo, Panorama Education, and ClassDojo. Stephanie currently represents SoftTech as board member for three stealth startups and as board observer for numerous investments. She previously served as a board member for Niche (acquired by Twitter).

Stephanie has over a decade of experience working at the intersection of marketing and technology. Prior to joining SoftTech VC in 2011, Stephanie was active in New York City’s emergent VC and entrepreneurial community, where she was an Associate with early-stage venture fund NYC Seed and launched the NYC SeedStart incubator, one of the first high-touch incubator of its kind in the city. Additionally, Stephanie worked with wine ecommerce startup Lot18 on business development and marketing initiatives. Stephanie’s early experiences include Accenture’s market data practice working with investment banking clients like JP Morgan and Morgan Stanley, as well as several years with Estee Lauder’s Clinique brand focused on marketing and sales initiatives for alternative distribution channels. Later, Stephanie was an early member of a startup building enterprise sales and marketing applications for global customers including SAP AG and Diageo.

Stephanie holds an MBA from Columbia Business School and graduated magna cum laude from Villanova University with joint degrees in Marketing and Management Information Systems. In her spare time, Stephanie sweats hot yoga, skis slowly, and loves getting lost in foreign countries. Follow Stephanie on Twitter @stephpalmeri.

Follow me on Twitter at @stephpalmeri

Jessica Peltz, Principal of kbs+Venture
How to Rock Your Pitch

peltzJessica Peltz is a Madison Avenue veteran turned venture capitalist at kbs+ Ventures, where she focuses on early stage investments in startups looking to transform the media and advertising industry. She is a frequent speaker within the NYC startup community and has been featured on CNBC’s PowerPitch and popular podcast ThePitchDeck. In addition to being a bi-coastal mentor at top accelerators including UpWest Labs in SF and Entrepreneurs Roundtable in NYC, Jessica has a global footprint and has developed strategic relationships with over 200+ startup organizations across 20+ countries worldwide. Prior to joining kbs+, she specialized in helping connect marketers with emerging technology and spent 10+ years working with Fortune 500 brands including Verizon Wireless, Kraft Foods, and H&M. While at Evol8tion she brokered numerous first to market startup and brand partnerships, and as a VP Integrated Media Director at Zenith was recognized as one of the original industry pioneers in the mobile space and spearheaded the strategy for multiple clients. Her cutting edge collaborations were often featured in the trades such as Mashable, Adage, Mobile Marketer, and Mediapost. Jessica has a BA from Indiana University’s Kelley School of Business, with a double concentration in Marketing and International Relations.

Follow me on Twitter at @jessicapeltz

Nicole Sanchez, Founder and CEO of Vaya Consulting
Disrupting the B.S. Women Face in the Startup World

NMS-Headshot
Nicole Sanchez is the Founder and CEO of Vaya Consulting, a private consulting firm working with companies of all types on their diversity efforts. An organizational culture and management professional with 20 years of experience, Nicole holds an undergraduate degree in American Studies from Stanford University, where she studied the history of race and class relations in the U.S. Nicole also earned an MBA from UC Berkeley’s Haas School of Business, with an emphasis on Organizational Behavior.

A self-described “people and culture geek,” Nicole spent several years at the Kapor Center for Social Impact where she served as Managing Partner. She has worked in both the public and private sectors on issues of engaging marginalized communities in education access, technology, and civic participation. Nicole firmly believes that all work should be enjoyable, fulfilling, and dignified. Twitter: @nmsanchez

Stephanie Staidle, Founder of The Right Brain Entrepreneur
Finding Your Why: Startup Vision Workshop

Stephanie Staidle is a licensed art therapist and mindset coach who works with individuals to unlock their highest potential by tapping into an underused resource called right-brain thinking.  Using techniques based in neuroscience, her methodology improves creative problem solving, innovation, communication and team building. The result: higher levels of performance, employee satisfaction and competitive advantage.

Stephanie has been featured as an expert on NBC and EVOX Television Networks and led the creation of the largest Vision Board on record at TedxFidiWomen 2013 in San Francisco.  She hosted a sold out workshop, ‘Finding Your Why’ at SXSW 2014 in Austin, TX and has been asked to return to lead a Startup workshop for the 2015 SXSW V2V in Las Vegas.

Follow me on Twitter at @rbentrepreneur

Lisa Stone, CoFounder of BlogHer and Chief Community Officer at SheKnows Media
How I Launched My Startup and Got Acquired

Lisa became Chief Community Officer when SheKnows Media acquired BlogHer Inc., which she co-founded with Elisa Camahort Page and Jory Des Jardins in 2005. As CEO, Lisa charted BlogHer’s path from a grassroots conference into a leading cross-platform media company reaching 100 million unique visitors monthly and powered by a proprietary scalable technology platform. She was honored in 2013 with a Fortune Most Powerful Women Entrepreneur Award and Fast Company’s The 1000 Most Creative People in Business.

Previously, Lisa launched the first sponsored blog network for Law.com and blogged about the 2004 Democratic National Convention for LATimes.com. Lisa was the first Internet journalist to receive a Nieman Fellowship by Harvard University in 2002 after helping to grow Women.com into a top-30 site. There, she oversaw all original programming, integrated with Hearst and Rodale magazines and worked with E! Television/ Online, HBO’s “Sex and the City,” Bloomberg and Gallup, among others. She left the traditional newsroom (Oakland Tribune, CNN) in 1997 but continues to write regularly about gender and digital storytelling (New York Times, LATimes.com, The Huffington Post, to name a few).

Follow me on Twitter at @LisaStone

Diane Tate, Program Manager of Mozilla
Moderator: Pitfalls to Avoid When Launching Your Startup

Diane helps talented tech innovators realize their audacious visions by developing their messages, programs and events and wrangling teams of people to get stuff done. She also loves to public speak (really) and coach entrepreneurs on how to effectively present their pitches.

Diane’s had the privilege to work with amazing people at Mozilla, Charles Schwab, a myriad of Internet startups, a venture capital firm and an executive search firm, and speak at events including TEDx, South by Southwest (SXSW), the HTML5DevConf and the ForwardJS conference.

She went to Stanford University to study history, UC Berkeley’s Haas School to study business, and completed the Coro Community Fellowship to gain a greater understanding of big-picture complexities.

Follow me on Twitter at @tbiz

Amy Vernon, Co-founder and CMO of Predictable.ly
Disrupting the BS Brogrammer Culture

Amy-headshot
Amy Vernon is co-founder and CMO of Predictable.ly, a predictive analytics platform for news publishers. A 20-year veteran of newspaper journalism and top female submitter of all time on the late Digg.com, Amy is sought-after for advice on how to navigate the social web. Business Insider and Peer Index named her the 15th most influential woman in tech on Twitter and she was an inaugural inductee of the New Jersey Social Media Hall of Fame. Amy has consulted for a wide variety of clients, ranging from tech startups to international media organizations, on how to harness their community, develop shareable content and put in place best practices in their digital strategy. Amy has blogged for many sites, including VentureBeat, The Next Web, Network World, and Discovery.com’s Parentables and has driven literally millions of page views through her work. She’s also a mom, wife and Siberian Husky owner.

Follow me on Twitter at @AmyVernon

Julie Wainwright, Founder & CEO of The RealReal
Funding Your Startup

Julie Wainwright is a technology industry veteran, e-commerce pioneer, and brand management expert whose career spans more than 25 years. As a CEO for over 17 years, she was at the forefront of e-commerce as CEO of Reel.com in 1997, and Pets.com in 1999. She is a frequent speaker and presents at prestigious events and universities all over the country, most recently at Harvard University, Purdue University and CES. Recently, Julie was recognized as one of TechCrunch’s 40 Over 40, and one of the top female entrepreneurs by The San Francisco Business Times.

A former board member of Baker and Taylor, Wizards of the Coast, The San Francisco Art Institute, Magic Theatre and Headlands Center for the Arts, Julie was raised by artist parents and developed an early love of fashion and design. She graduated from Purdue University cum laude with a Bachelor of Science in General Management, and a minor in Art. She is passionate about beautifully made clothing and accessories and gravitates toward a minimalist aesthetic favoring clean lines and high, high heels! Her go-to designers include Lanvin, Balenciaga, Chloé and Louboutin.

Follow me on Twitter at @therealreal

Amy Wan, General Counsel of Patch of Land
Moderator: How to Rock Your Pitch

Amy Wan is General Counsel at Patch of Land, a real estate crowdfunding platform that specializes in short-term real estate debt. She brings deep experience in legal innovation and the rethinking of legal services. In 2014, she was named one of the top ten women to watch in legal technology by the American Bar Association Journal, and is Founder and co-organizer of the Los Angeles Legal Innovation and Legal Hacker Meetup.

Prior to joining Patch of Land, Amy worked in enforcement and compliance at the U.S. Department of Commerce, where she served as a U.S. delegate at the World Trade Organization, and worked to support free trade agreement negotiations on regulatory coherence and technical barriers to trade. Amy also spent time helping the formation of the U.S. Department of State’s Business and Human Rights team and working on U.S.-China cooperation initiatives in the Office of the Secretary of the U.S. Department of Transportation. Amy is a graduate of the prestigious Presidential Management Fellows program. She holds an LL.M. in Public International Law from the London School of Economics, a JD from the University of Southern California Gould School of Law, and a BA in Biological Sciences from the University of Southern California.

Follow me on Twitter at @amyywan

Wendy Tan White, CoFounder of Moon Fruit
Pitfalls to Avoid When Launching Your Startup

tan whiteWendy is co-founder and CEO of Moonfruit, the UK’s leading DIY website and online shop builder for SMB’s to publish on web, mobile and social platforms. Design and community is at the heart of the Moonfruit brand.

Moonfruit was acquired in 2012 by Hibu plc (formerly Yell Group) in a $37m deal as an important step in its transformation to a leading global digital services provider and local eMarketplace.

Moonfruit was launched with VC funding in 2000 along with co-founders Joe White and Eirik Pettersen. The business collapsed in the dotcom crash and then bootstrapped, self-funding innovation until raising $2.4m from Stephens (US) and Silicon Valley-based 500 Startups in Sept 2010.

Wendy is on the Imperial College Industrial Liason Board, a 500 Startups mentor, and supports the Women 2.0, ChangeTheRatio, WiTT and Astia networks. She was female UK Tech Entrepreneur of the Year 2011.

Wendy was Marketing Director of Gandi Group, helped launch Zopa.com – first European P2P lending site and Egg.com – first UK internet bank. She trained at Arthur Andersen after getting a BEng Computer Science from Imperial College, London.

Wendy also has a MA in Future Textile Design from Central St Martins. She lives in west London with her husband, co-founder and partner in crime Joe, their 9 yr old son and 6 yr old daughter.

Follow me on Twitter at @wendytanwhite